Each year, you send out Christmas cards hoping that the people you don’t have a chance to talk too often appreciate the gesture. For the most part, they do seem to appreciate it, but sometimes just scribbling, “Merry Christmas” and signing your name doesn’t feel like enough. That’s why I also like to send a newsletter.
It gives people an update on what’s going on in your life, and also invites them to start a conversation based on what you told them. Here are a few tips that will help you write great newsletter content:
Lead With Your Positive News
People don’t like to read about depressing things, which is why it’s so important to start the newsletter with anything upbeat, uplifting, or positive that happened during he year. Here are some ideas:
- The birth of a job
- Getting a new job
- Taking a family vacation
- Buying a new home
This is a great time to put information about any milestones that have happened and to show your playful side. Some people also like to start the newsletter with a family photo, a poem, or even a joke!
It’s Okay to Share Bad News
Remember that it’s okay to share bad news, especially if it’s important. For instance, if a loved one passed away, it’s okay to mention it, especially if you want to write something in tribute to that person. Although people like to read uplifting news, sometimes it’s important to share the not so good news, as well, especially since some people in your circle would want to know.
The newsletter is supposed to represent what happened in your life so that you can keep people up to date, and that means showing them the good and the bad.
Make it Look Fun and Festive
Sure, you can just write a simple letter to your loved ones and they’ll still enjoy reading it. However, these days, it isn’t too hard to make your newsletter look fun and festive! There are plenty of free templates that you an find online that interact with your word processing program. You can also design your own look and feel using a publishing software package or your word processing program. There are even apps that can help you generate a newsletter!
There are plenty of things you can do with your newsletter that it can be overwhelming. To get started, you’ll want to write your text first. Once you do that, you can design it in a way that works for you.